President’s Message: IABC’s Top 3 in 2016

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I’m excited about the year ahead as President for IABC-Orange County,
and I’m honored to work alongside the 2016 Board of Directors. Our chapter leadership team boasts a full slate of 14 passionate and talented communicators in Orange County, part of IABC’s global network of 12,000 members in more than 80 countries. We have a clear, strong vision for IABC-OC to be the preeminent organization for communication professionals in Orange County, and we have a full calendar of networking and learning opportunities for you to attend throughout the year.

Here are the top three things I’m looking forward to in 2016 with IABC:

1. Network and Knowledge Series, starting with The Past, Present, and Future of Internal Communications on Jan. 19. Chuck Gose is a crowd-pleasing, audience-rated 4-star IABC conference speaker, self-proclaimed Skyline Chili connoisseur, and Duran Duran fan with 15 years of experience in internal communication roles at General Motors, Rolls-Royce, and currently, STRATACACHE. I met Chuck at an IABC conference in San Francisco several years ago, and I look forward to welcoming him to Orange County to kick-off our chapter’s monthly speaker series! Register here.

2. 2016 World Conference, June. 6 – 8 in New Orleans.  It’s not enough to have communication that supports your organization – you need a strategy that delivers on the bottom-line. That’s where the IABC World Conference comes in. I serve on the international Program Advisory Committee planning the event designed around the 2016 theme, “RISE: Innovating Global Communication.” Spoiler Alert: This year’s conference will be amazing! We recently secured business broadcaster and Fortune’s senior editor-at-large Geoff Colvin as our keynote speaker. Register early to enjoy special discounts.

3.  2016 Gold Quill Award program. I might be IABC’s most energetic cheerleader for the Gold Quill awards! This is our profession’s premiere awards program that gives you the opportunity to benchmark your work against the best in the world. I was first exposed to IABC’s Gold Quill case studies by my powerhouse mentors Jerry Swerling, Rebecca Weintraub, and Jennifer Floto at USC. My grad school thesis is peppered with research citing Gold Quill “award-winning” communications strategies, campaigns, trends, and techniques. Professionally, I was honored to be part of a team at Disney that earned an Award of Merit for employee engagement during Disneyland’s 50th Anniversary celebration. But it was at Chevron that I grew a deeper appreciation for the application process and was thrilled to be awarded two Gold Quill Awards of Excellence on stage in New York in 2013. The way I see it: you can follow standards, or you can set new standards. Go for it! Submit your entry by Jan. 27.

Be Heard!
This month, the board will update its strategic plan and prioritize investments to best serve our members. True to IABC’s motto, I encourage you to “Be Heard!” by sending me any ideas or feedback you would like the board to consider for the 2016 strategic plan. Send me an email by Jan. 22.

Here’s to a great 2016!

Elaine Beliakoff
President, IABC Orange County

Elaine Beliakoff - Communications Director

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