President’s Letter – Sarah Willis – Business Panel Cites Improved Economy, Opportunities for Savvy Communicators

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Have you heard about the latest trends, strategies and tactics in communication? 

Your answer would be a resounding “Yes” if you attended the IABC-OC 2015 third annual Business Communications Forecast Panel discussion on January 13, where four astute Orange County business leaders shared valuable insights regarding the year ahead. 

The topics ranged from the improved outlook for communicators, mobile marketing, customer and employee engagement, social media, technology implications, branding and more.

One specific truth emerged: Business Communicators like you who keep informed and abreast of current and future trends, technology and social media will be poised to take advantage of the improving economy.

This truth mirrored one overwhelming insight from our 2014 interviews: Business communicators like you want to keep informed and are seeking resources, tools, information, case studies and a network of fellow professionals to keep you current and relevant. 

In keeping with our goal of providing relevant content, during our February luncheon we learned why Instagram isn’t just for fun or just for kids – and it how to use Instagram as a powerful B2B marketing and communications tool in your business.   For more information see the article “Think Instagram is just for millennials? You may be missing out” in the newsletter for a glimpse into why Instagram is becoming a key for communicators.

IABC has a world of ideas, support, tools and resources to help you navigate the rapid, continuous change in communication.They are right at your fingertips! For example, IABC members can read CW Magazine and review the case study, “How a Website Redesign Connects a Community,” or tune into periodic webinars.

If you’re looking to extend your network with other communications professionals, mark your calendar for an IABC mixer on Wednesday, March 18. Take a break from the work fervor to connect with others in your field. 

I look forward to seeing you all at our events this year and hearing your stories about how your involvement and membership with IABC has been a benefit!


Best,

Sarah Willis
President, IABC Orange County

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