Learning and Professional Development Opportunities
IABC Orange County provides a myriad of opportunities for learning and professional development. Our monthly Network and Knowledge Series features outstanding speakers on relevant topics, and our affiliation with the International Association of Business Communicators worldwide provides members with access to information on Gold and Silver Quill Awards, communications certifications, online magazines and the IABC World Conference.
Each month, the Network and Knowledge Series highlights a top speaker or panel to share insight and tips with communicators as well as networking opportunities. Topics cover everything from social media to branding to crisis communications. Check the IABC-OC event calendar to see what we have coming up. We hope you can join us!
Kick off your St. Patrick's celebrating with us! Meet new peers and learn how joining IABC can help expand your world with an array of career resources. Learn how IABC can help you connect with peers and thought leaders globally and locally, advance your career, and keep up with the rapidly changing field of business communications. Join or renew during March and we'll give you 10% off international dues and wave the $40 application fee. You'll also be entered to…Find out more »
Discussion topics include: Staying top-of-mind with inactive clients Connecting to new prospectsCreating a unique offeringEnjoying networking (imagine that!)Having a LinkedIn profile and sending mailers is no longer enough to stand out in the crowd of independent communicators. As marketers for others, we often find it hard to think about marketing our own businesses. Until now. Set aside the time for yourself and join us for an interactive discussion to learn about new ways you can market your unique capabilities, creatively.Yes, I…Find out more »
Overcoming resistance and keeping everybody motivated and on the same page during major organizational or process/technology change is no small task. Potent, concise and transparent communications, from the right people and at the right time, can help to significantly ease implementation and ensure adoption.This presentation will walk through five pivotal moments during a change initiative, beginning with the fragile pre-announcement to mid-level managers about the initial planning/discovery steps. Rest assured, there’s some snags along the way to the finish line.Event…Find out more »
As professional communicators, the struggle with how to best handle controversies and difficult issues that, if not handled appropriately, can significantly impact our company's or our client's brand and reputation is all too real. How do we guide the actions of our teams, including our executives, and maintain consistent, responsible, ethical and legal choices through difficult times?Join our distinguished panel of experts for our May 10 luncheon at Taps in Irvine as we take an in-depth look at strategies and…Find out more »
Solution provider webinar: The Changing Face of Crisis in the Digital Age. Presented by Gerard BraudIn a single week, Pepsi pulled down a major ad campaign, the president's press secretary was forced to apologize, and United Airlines experienced a $1.4 Billion dollar drop in their stock value because of the viral video showing a passenger being dragged from a plane.The common factor: Social media brought pressure on each of these entities in ways that none of them were prepared to…Find out more »
Ever wonder what potential clients really think about? What matters most -- price, quality, responsiveness or something else?What makes them willing to cultivate long-term partnerships with certain consultants -- and not others?What makes them say "wow" when dealing with a new or current independent contractor? Join IABC's IndyComm group on Thursday, May 25 for a rousing Q&A session with a panel of local professionals who have hired independent consultants for a variety of projects. Learn: The types of projects they’ve…Find out more »
Networking is crucial in business, whether you're looking for new clients, resources, or that next job opportunity. But are you networking effectively?Join us Tuesday, June 20 at 6 p.m. when we will explore best practices with Sven Johnston of Gigasavvy. You'll learn how to effectively engage others, establish the right message, and get you in front of the right audience. Event fees: Please register by noon Monday, June 19, to secure your entree selection and pricing below. Registrations received after this…Find out more »
Celebrate summer with IABC Orange County as we mix and mingle at one of the newest hot spots in the OC - the Farmhouse at Roger's Gardens. Enjoy the beauty of Roger's Gardens while catching up with acquaintances and expanding your network of peers. Sip on a complimentary glass of wine, nibble on farm fresh appetizers and build partnerships with our sponsors representing a variety of services including Taylor Digital. All this under a canopy of stars - it will…Find out more »
Powered by EventbriteBuyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Buyer personas help define pains, interests, and concerns of your current and prospective customers. Having a deep understanding of your buyer personas is critical to content creation, marketing, sales, and brand evangelism. The Buyer Journey is unique for each Buyer Persona. Andy Etemadi, CEO of EYEMAGINE, an award-winning full-service marketing agency and a HubSpot Platinum Partner, will offer insights on how to…Find out more »