Learning and Professional Development Opportunities
IABC Orange County provides a myriad of opportunities for learning and professional development. Our monthly Network and Knowledge Series features outstanding speakers on relevant topics, and our affiliation with the International Association of Business Communicators worldwide provides members with access to information on Gold and Silver Quill Awards, communications certifications, online magazines and the IABC World Conference.
Each month, the Network and Knowledge Series highlights a top speaker or panel to share insight and tips with communicators as well as networking opportunities. Topics cover everything from social media to branding to crisis communications. Check the IABC-OC event calendar to see what we have coming up. We hope you can join us!
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Buyer personas help define pains, interests, and concerns of your current and prospective customers. Having a deep understanding of your buyer personas is critical to content creation, marketing, sales, and brand evangelism. The Buyer Journey is unique for each Buyer Persona.
Andy Etemadi, CEO of EYEMAGINE, an award-winning full-service marketing agency and a HubSpot Platinum Partner, will offer insights on how to define buyer personas and map your buyer’s journey to ensure you are creating content that influences the right people to take action.
Please register by the end of the day on Friday, September 12, to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee and meal selection cannot be guaranteed.