Learning and Professional Development Opportunities

IABC Orange County provides a myriad of opportunities for learning and professional development. Our monthly Network and Knowledge Series features outstanding speakers on relevant topics, and our affiliation with the International Association of Business Communicators worldwide provides members with access to information on Gold and Silver Quill Awards, communications certifications, online magazines and the IABC World Conference.

Each month, the Network and Knowledge Series highlights a top speaker or panel to share insight and tips with communicators  as well as networking opportunities. Topics cover everything from social media to branding to crisis communications. Check the IABC-OC event calendar to see what we have coming up. We hope you can join us! 

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Partner Event: Using a Customer-Facing Mission to Drive Your Brand and Your Positioning

February 7 @ 6:00 pm - 9:00 pm

The AMAOC is proud to host John Mansour on Wednesday, February 7. John will be sharing his thoughts on “Using a Customer-Facing Mission to Drive Your Brand and Your Positioning”.

“We” is a forbidden two-letter word that makes everything more difficult when it comes to articulating your value story. Why? When your messaging is all about you, it requires an explanation that in many cases makes it even more difficult to understand. Conversely, a customer-facing value story is easy for everyone to understand, internalize and repeat because it’s simple and requires no explanation. Learn how organizations are using a customer-facing mission to simplify their branding and positioning to grow revenue.

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Mr. Mansour’s Bio:

John Mansour is the founder and managing partner at Proficientz and an experienced consultant. He has more than 25 years of practical experience in high technology product management, product marketing, marketing communications and sales. John has worked in organizations ranging from start-ups to Fortune 1000 companies with extensive operations experience in senior management positions in software companies, healthcare, distribution, hospitality, and retail.

As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010.


February 7
6:00 pm - 9:00 pm




Brandman University
16355 Laguna Canyon Road
Irvine, 92618 United States
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