Learning and Professional Development Opportunities
IABC Orange County provides a myriad of opportunities for learning and professional development. Our monthly Network and Knowledge Series features outstanding speakers on relevant topics, and our affiliation with the International Association of Business Communicators worldwide provides members with access to information on Gold and Silver Quill Awards, communications certifications, online magazines and the IABC World Conference.
Each month, the Network and Knowledge Series highlights a top speaker or panel to share insight and tips with communicators as well as networking opportunities. Topics cover everything from social media to branding to crisis communications. Check the IABC-OC event calendar to see what we have coming up. We hope you can join us!
Take a tour of the brain with Marketing Scientist Jade Bunke and learn how to influence consumer behavior in today’s competitive environment. During this discussion you will gain insights into how to use targeted messaging and science-based storytelling to create positive brand associations and drive results.
Join IABC-OC on February 13th to explore how the consumer brain responds to different types of messaging and visual design elements.
As consumers are constantly inundated with marketing content through digital and traditional channels, it is more important than ever to learn how to attract your attention and drive behavior in a contemporary marketplace–and that starts with an understanding of the brain.
Please register by the end of day on February 9 to secure EARLY BIRD pricing below. Registrations received after this date will incur an additional $15 fee.
Before Friday, February 9 end of day:
$40 – Members + processing fee
$50 – Non-members + processing fee
$28 – Students + processing fee
A marketing scientist and the Director of Marketing & Demand Generation at NTS. As a recognized authority in marketing and brand differentiation, Mr. Bunke examines the relationship between consumer psychology and the underlying neurobiological processes that shape perceptions and influence behavior.
Join us as we look into how the principles of marketing science can help us reexamine our strategies to create smarter marketing that resonates with audiences. Customer insights gleaned through scientific practice help businesses better understand their consumers’ needs and how to satisfy them.